If you own a brand or business, at some point (if you haven't already) you'll begin to think of this amazing event you could produce. Now that doesn't mean you will actually execute, but, you're thinking, details and all.
A lot of times this is as far things go before your thinking begins to shift to...I could never do all that, no one would come or simply how do I start. So, at TTE, we've figured out our top three ways of knowing if you're ready for your first event, and ironically, if you're already thinking about it, you can check off #1.
#1 "Your Thoughts Are Filling A White Space
We refer to "white space" as the space between what people want to happen and what is actually happening. There are two different kinds of people: those who desperately want to create something, and those who actually take the risk and create that thing. A very small percentage of business owners and brands actually see the white space and do something about it.
If you see the white space and you think to yourself "No one else is doing this. I can totally do this and my competition will be NO ONE!" then that's step #1.
#2 You Have A List Of Contacts
When you launched your business, did you reach out to friends and family and ask them to send anyone your way who may have needed your services? Or did a convo with a mentor advise you to start building your personal email list? Well #2 is one of the reasons why. Your event will build based on the strength of your business network, and this starts with simple things like social media, email list, client relationships and more.
#3 You're Not Thinking About Just The Money
For those of you who have already held your first business or brand event, then you know, there isn't much money made the first go round. Understanding that not all events are money makers and wanting to produce your first event for positive business reasons, matter. Whether to build your network, create a network or build your influence, knowing WHY your event matters is #3 on our list of knowing you are that much closer.
Note... these are not the only things you need to start the structure of your next event, but with TTE, we can guarantee that if you can mark these three off, you have the right mindset and a huge possibility of success. 80% of hosting a successful event is launching the event. The rest takes care of itself (with our help of course). It doesn't matter how long you've been in business; if you see a need that no one else is filling with an event, then you've got to do it.
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