One way to track if your event was a success a is by measuring your guest engagement. Tag Team Entertainment not only produces your event, but our in house marketing team assures that a business goal is in place pre event, and keeps track of that while you create experiences with your guest during and post event.
At TTE, we make use of five different tools to assist in measuring guest engagement, and Ill be sharing the top two that I feel no company should ever go without.
Social Media Mentions
An easy and very popular way to measure engagement at your events is to have an interactive component that includes posting to social media. Since everyone is already on the internet all day anyways, why not use this to your advantage. Have a fun photobooth or geo filter that your guests can share. Then have them post it to their social media page and include the event hashtag (that our team helps to create). This allows for people who are not at the event to still feel included.
RSVP and Head Count
Another easy way to not only measure guest engagement, but also gage the interest in an event before it occurs is the RSVP list. Start planning your event early and get your RSVPs out to guests as soon as you can. At TTE we set up every production with its own private RSVP list and sign up through our personalized marketing tools. This process removes stress from our clients, assures that all reminders leading up to the event are sent and keeps track of them along the way. At the event itself, have a checkin table and get a head count as the guests arrive.
Again, these are only two of the tools we look to when measuring guest engagement. And at TTE, we like to assist in creating the experience but we also like to make sure your business goals are accomplished as well. So whether youre trying to increase awareness of a new product or teaching a new program in a seminar, TTE will place the fitting measuring tools in place to track the progress.