By now Im sure all of you have heard of the recent disaster that took place at the notorious Fyre Festival in the Bahamas. Long story short, thousands of people ended up stranded on the island, where the accommodations for the event weren’t anywhere near what they were offered to be. The failure these organizers displayed serves as a warning that huge events are not meant to be handled by beginners.
The event was organized by rapper Ja Rule and entrepreneur Billy McFarland. The festival’s namesake is Fyre Media, a talent booking startup founded by the Ja Rule and McFarland in 2015. “We didn’t just want to be a tech company that was a pure enterprise with no consumer awareness,” McFarland said in a recent Vanity Fair interview. “So a festival was a great way to go and do that and beyond people who are attending.”
But the two came to realize that, just because you have the money or own a company, doesnt make you an event production expert. Its still unclear exactly what went wrong at the festival, but the organizers will have to refund thousands of guest their ticket purchases, some at $1200 a pop. And because our organizers failed to bring in the right team and production crew, not only will they loose money but they've ruined their brand and lost thousands of potential clients as well.
If you own a business or brand and ready for your next event, let #TagTeamHouston organize your production.