Of course, the rise of social media and video help fuel this a bit. There’s no better way to spread the word than a friend showing off how much fun they had during your event, this is very valuable. Just make sure to create an unforgettable experience and your attendees will do the rest.
One way to track if your event was a success a is by measuring your guest engagement. Tag Team Entertainment not only produces your event, but our in house marketing team assures that a business goal is in place pre event, and keeps track of that while you create experiences with your guest during and post event.
At TTE, we make use of five different tools to assist in measuring guest engagement, and Ill be sharing the top two that I feel no company should ever go without.
Social Media Mentions
An easy and very popular way to measure engagement at your events is to have an interactive component that includes posting to social media. Since everyone is already on the internet all day anyways, why not use this to your advantage. Have a fun photobooth or geo filter that your guests can share. Then have them post it to their social media page and include the event hashtag (that our team helps to create). This allows for people who are not at the event to still feel included.
RSVP and Head Count
Another easy way to not only measure guest engagement, but also gage the interest in an event before it occurs is the RSVP list. Start planning your event early and get your RSVPs out to guests as soon as you can. At TTE we set up every production with its own private RSVP list and sign up through our personalized marketing tools. This process removes stress from our clients, assures that all reminders leading up to the event are sent and keeps track of them along the way. At the event itself, have a checkin table and get a head count as the guests arrive.
Again, these are only two of the tools we look to when measuring guest engagement. And at TTE, we like to assist in creating the experience but we also like to make sure your business goals are accomplished as well. So whether youre trying to increase awareness of a new product or teaching a new program in a seminar, TTE will place the fitting measuring tools in place to track the progress.
While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budget. You dont have to spend thousands of dollars in todays world to have an effective marketing strategy and campaign.
In this new era, the top marketing passages are right at your fingertips and most of them are FREE. We've created a list below of each, along with how you can effeciently market through them for your event, brand or business.
Branding- This includes everything from your business cards, letter heads, email templates and more. And now a days, you can find a website or group of creatives (like Tag Team) to create these things for you at a reasonable and affordable price. Dont overspend on these things, but do your due diligence and research to find someone who can do this for you and to your liking at a reasonable budget.
Websites- You have to have a website! Whether an event, brand or business, at some point doing startup, invest in a website, even if its a landing page. There are do it yourself websites like word press and squarespace that work easily and cost as low as $5 a month.
Social Media- Its the most proactive and inexpensive marketing you will ever come across. Find the platform that matches your brand and clients, and make sure you're involved. Dont have the time? Hire an intern or college student to handle it for you.
Advertsing- Word of mouth. Most people think of advertsing as paid ads and features. But with social media being at the top of our marketing passages, tell your friends. Especially those who are influencers or own businesses with a massive following. Cross promotions are always great!
Events- Now this doesnt mean you have to throw an event. But until you can, show up and network at other peoples. Cross market with another brand that has the same target audience. Sites like eventbrite are perfect for finding events that match what youre looking for.