WHY EVENT BRANDING MATTERS!
If you've ever held or produced an event, Im sure you can easily say, at some point, branding was not on the priority list. I'm actually a statstic of this mishap myself, and it wasn’t with my clients events, it was my own! But had I not made this slight mistake (a few times), I don’t think I would understand and appreciate the impact it has on not only your guest experience, but on your entire business.
Most people believe that placing a logo on a step and repeat is effective branding, but is this really the most strategic approach in creating massive awareness for your business and making sure everyone remembers it was your company that put on such an amazing production? Your branding should begin right when you decide you want to hold or produce your next event. Whether the goal be to launch a new product, introduce a new artist or educate businesses on a new strategy, ensuring that the message isn’t forgotten along the way will prevent the core message from being lost or diluted.
Again, your branding begins as soon as you make your event known to the public. Your marketing campaign, promo, ads, invites, tickets etc all can assist when getting your vision or goal across to guest, building the hype and anticipation to the big day. Branding can be done with so many things; a tagline, hashtag, company logo, video, photo etc, as long as it is strategiacally thought out to benefit your overall goal.
On your big day, you can carry this branding tactic into all elements of your event; the deisgn, displays, gobos/lighting, décor, promo products, balloons… I mean I could go on. If this is done strategically and correctly, someone not on the invite list should be able to see a single photo from your event and know exactly where you are! Im sure that’s been you at some point, sitting at home, browsing IG and seeing those same Hennessey balloons in every picture or company logo lighting up the wall in the background.
So whether you are a business or brand, start up or already in business, don't waste months of planning only for no one to remember the next day. TTE team can work with you to create the most strategic approach to your next production.