PROJECTION MAPPING... WHAT YOU NEED TO KNOW

Projection Mapping, simply put, is using technology to project objects onto a surface. The projections can be as simple as indoor stage effects or as complex as images onto buildings and industrial landscapes. The purpose of projection mapping in events is to stay away from flat screen projecting. The idea is to gear technology towards more lighting onto varying surface types and creating common objects or logos into interactive, 3D displays. 
There is an abundance of inspiration available for projection mapping with events. You could start as small as a logo moving along the walls to a large wall-size display taking guest through an experience. Additionally, projection mapping videos can be interactive. Think about games, mind puzzles, and real-life demos. The opportunities are as great as your imagination! 
Projection mapping can e quite costly and quite cheap, depending on what you want vs what you need. If you decide to incorporate projection mapping, you will be replacing a lot of the physical props and décor at your event with images. This could reduce the costs of storage, transportation, setup and ultimately, the cost of the props themselves. This could allow more space in the budget for the projection mapping replacements and other necessary things you may need, in example, branding!
Tag Team has recently introduced custom gobos into our shop for branding your event. Contact us today and allow us to design your production to the best of your imagination. 
 

 

Custom Event Branding Products From Tag Team Entertainment

DON'T ALLOW YOUR NEXT BUSINESS MIXER TO LOOK LIKE THIS...

WHY EVENT BRANDING MATTERS!

If you've ever held or produced an event, Im sure you can easily say, at some point, branding was not on the priority list. I'm actually a statstic of this mishap myself, and it wasn’t with my clients events, it was my own! But had I not made this slight mistake (a few times), I don’t think I would understand and appreciate the impact it has on not only your guest experience, but on your entire business.

Most people believe that placing a logo on a step and repeat is effective branding, but is this really the most strategic approach in creating massive awareness for your business and making sure everyone remembers it was your company that put on such an amazing production? Your branding should begin right when you decide you want to hold or produce your next event. Whether the goal be to launch a new product, introduce a new artist or educate businesses on a new strategy, ensuring that the message isn’t forgotten along the way will prevent the core message from being lost or diluted.

Again, your branding begins as soon as you make your event known to the public. Your marketing campaign, promo, ads, invites, tickets etc all can assist when getting your vision or goal across to guest, building the hype and anticipation to the big day. Branding can be done with so many things; a tagline, hashtag, company logo, video, photo etc, as long as it is strategiacally thought out to benefit your overall goal.

On your big day, you can carry this branding tactic into all elements of your event; the deisgn, displays, gobos/lighting, décor, promo products, balloons… I mean I could go on. If this is done strategically and correctly, someone not on the invite list should be able to see a single photo from your event and know exactly where you are! Im sure that’s been you at some point, sitting at home, browsing IG and seeing those same Hennessey balloons in every picture or company logo lighting up the wall in the background.

So whether you are a business or brand, start up or already in business, don't waste months of planning only for no one to remember the next day. TTE team can work with you to create the most strategic approach to your next production.