Projection Mapping, simply put, is using technology to project objects onto a surface. The projections can be as simple as indoor stage effects or as complex as images onto buildings and industrial landscapes. The purpose of projection mapping in events is to stay away from flat screen projecting. The idea is to gear technology towards more lighting onto varying surface types and creating common objects or logos into interactive, 3D displays.
There is an abundance of inspiration available for projection mapping with events. You could start as small as a logo moving along the walls to a large wall-size display taking guest through an experience. Additionally, projection mapping videos can be interactive. Think about games, mind puzzles, and real-life demos. The opportunities are as great as your imagination!
Projection mapping can e quite costly and quite cheap, depending on what you want vs what you need. If you decide to incorporate projection mapping, you will be replacing a lot of the physical props and décor at your event with images. This could reduce the costs of storage, transportation, setup and ultimately, the cost of the props themselves. This could allow more space in the budget for the projection mapping replacements and other necessary things you may need, in example, branding!
Tag Team has recently introduced custom gobos into our shop for branding your event. Contact us today and allow us to design your production to the best of your imagination.