Events & Business

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No matter the industry, every business or brand can reap the benefits of having an event. From PR coverage, boosting your social media presence or allowing consumers to experience your brand, holding an event can be valuable to your overall goals.

A survey by Virgin Mobile states that 95% of people say face to face engagement is critical to long term business relationships. Through networking events, trade shows, product launches and VIP events, businesses have been able to create at least a 24% success rate increase annually... This is with one event a year.

Along with having an annual event for your business or brand, another important part is assuring you have a marketing and branding strategy that aligns with your overall goals as well. And at Tag Team Entertainment, we usually suggest or assist our clients with figuring this out before the planning even begins if there isn't already one in place. Lighting, branded gifts and logo sweets are a few of the things we usually suggest to do just that.

Contact us today for a consult and figure out what type of event and strategy can help accomplish your business goals.

An Invite Inside Your Brand

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Allowing consumers into your brand is not as complicated as it seems. A part of starting a business includes creating a brand. And creating loyal customers and ROI means they have to align with your brand and the details of what you provide. Below are our top three ways to invite new clients into your world.

As internet usage rises and new businesses being registered daily, there are a lot of different ways to engage with your audience. Through social media sites, you can interact with your audience and show new features and aspects of your brand.

Email marketing is a great way to get your audience to take an action, even if that is just to watch a video about your brand.

But real life experiences can help bring your brand from a swipe, to a loyal client. Creating experiences for your customers invites them into your brand, which brings your audience closer. Contact us today, and allow us to strategize the best way to allow clients into your brand. Tell us about your business below.

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Restaurant PopUp Shop Ideas by BizBash

Kellog's Cereal & Milk Restaurant Pop Up Shop In Manhattan.  Pic From Biz Bash

Kellog's Cereal & Milk Restaurant Pop Up Shop In Manhattan. 
Pic From Biz Bash

Whether you are a new business or existing, we found a great article on BizBash.com covering restaurant pop up shop ideas for those of you in the food industry. This is perfect for the freshly started sweets company that isn't quite ready for their own restaurant space, or the existing online healthy food chefs looking to build brand awareness and make some cash! 

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If you are in the food industry and ready to build brand awareness, let us help. One of our team members will sit and strategize the best restaurant pop up for your brand.

Why Events Increase Business

No matter what type of business you have, a live event will always build brand awareness to potential clients if produced correctly. Both retail and service-based businesses can generate a great deal of foot traffic by producing an experience that educates customers about what they are investing their money into. 

When you tie your business name to an event, it allows you to promote without overselling; all while marketing to your target audience.  Because remember, no one will show up if they don't want, and this is especially true if you have to pay a fee to attend. Thats your first step at learning who is interested in what you have to offer. And this is why there is something that makes events marketing different from other forms of marketing and promoting your brand. Nothing can top a face to face interaction or experience between a business and potential clients.

Learn more of how and event can build traffic and increase awareness for you brand or business and put it into action by clicking below.

DRESS CODES. KNOW THEM.

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When owning a business or brand, you often attend plenty of events and/or productions, for all types of reasons. And for this reason, there are often many different dress codes. Even if an invite doesn't have a requested dress code stated, it is your responsibility to dress according to what you assume the event falls under; business, formal, casual etc. 
So... What are these different dress code options? From casual to not so casual, here is the TTE definition.

Casual. In my opinion, one of the most difficult attire options because you take the risk of guest coming in just about anything, especially when they hear the word, "casual". But remember, when attending an event, you always want to look your best no matter the dress code. So for women, a day dress, jeans and blouse,  or a skirt and blouse will work. I never suggest wearing flats, but this is just me. A nice pair of ballerina slippers will always work. Men, khakis or nice jeans (no holes) with a nice polo or plain nice t-shirt, cargo or bermuda shorts and button down shirts work well. Loafers or a nice pair of sneakers work perfect. Men again, I still dont prefer sandals but, this is just me. Casual attire is fitting for happy hours, daytime events, outside events, luncheons, business lunch or dinners at home.

Business Casual. This one can be tricky, but its quite simple. Women, opt for a dress or skirt/pants with a button up or open collar shirt with a white sweater. Men,  Wear a button-down or a polo shirt, paired with khakis, or dress pants. If you so desire, layer with a v-neck sweater, a blazer, or a sport coat. A tie is optional. Business casual attire is perfect for daily work attire, company parties, or business lunch meetings.  

Cocktail. This is one of my faves when it comes to events of my own. For women, an above the knee classy fitted or unfitted dress is appropriate or one of the classy slick Victoria Beckham pantsuits. Men, here is where you can do your suits with no tie, or nice pants and a nice sports coat in a color for the season to add some pop. Cocktail attire is mostly appropriate for evening social events, more exclusive intimate events, adult parties, and networking mixers. 

Black Tie is the clean classic formal look. For woman a floor length gown is perfect. Try to stay away from any spandex, polycotton materials, unless its to die for. Men, suit or tux with a bow tie. Simple right. Black tie is usually for more high end events, weddings, charity events, and galas.

Own a brand or business and think you're ready to take things to another level with an event? Or maybe you dont know the level you can take things to yet. Contact us now.

Budgeting With Marketing

While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budget. You dont have to spend thousands of dollars in todays world to have an effective marketing strategy and campaign.
In this new era, the top marketing passages are right at your fingertips and most of them are FREE. We've created a list below of each, along with how you can effeciently market through them for your event, brand or business. 

  • Branding- This includes everything from your business cards, letter heads, email templates and more. And now a days, you can find a website or group of creatives (like Tag Team) to create these things for you at a reasonable and affordable price. Dont overspend on these things, but do your due diligence and research to find someone who can do this for you and to your liking at a reasonable budget.

  • Websites- You have to have a website! Whether an event, brand or business, at some point doing startup, invest in a website, even if its a landing page. There are do it yourself websites like word press and squarespace that work easily and cost as low as $5 a month. 

  • Social Media- Its the most proactive and inexpensive marketing you will ever come across. Find the platform that matches your brand and clients, and make sure you're involved. Dont have the time? Hire an intern or college student to handle it for you. 

  • Advertsing- Word of mouth. Most people think of advertsing as paid ads and features. But with social media being at the top of our marketing passages, tell your friends. Especially those who are influencers or own businesses with a massive following. Cross promotions are always great!

  • Events- Now this doesnt mean you have to throw an event. But until you can, show up and network at other peoples. Cross market with another brand that has the same target audience. Sites like eventbrite are perfect for finding events that match what youre looking for. 

Tag Team Entertainment does more than just produce exclusive events for brands and businesses, but we sit with clients and strategize the best marketing, branding and events types to meet your overall goal. We do this while staying within a budget that best fits yours. Contact us today and lets get started. 

DON'T ALLOW YOUR NEXT BUSINESS MIXER TO LOOK LIKE THIS...

WHY EVENT BRANDING MATTERS!

If you've ever held or produced an event, Im sure you can easily say, at some point, branding was not on the priority list. I'm actually a statstic of this mishap myself, and it wasn’t with my clients events, it was my own! But had I not made this slight mistake (a few times), I don’t think I would understand and appreciate the impact it has on not only your guest experience, but on your entire business.

Most people believe that placing a logo on a step and repeat is effective branding, but is this really the most strategic approach in creating massive awareness for your business and making sure everyone remembers it was your company that put on such an amazing production? Your branding should begin right when you decide you want to hold or produce your next event. Whether the goal be to launch a new product, introduce a new artist or educate businesses on a new strategy, ensuring that the message isn’t forgotten along the way will prevent the core message from being lost or diluted.

Again, your branding begins as soon as you make your event known to the public. Your marketing campaign, promo, ads, invites, tickets etc all can assist when getting your vision or goal across to guest, building the hype and anticipation to the big day. Branding can be done with so many things; a tagline, hashtag, company logo, video, photo etc, as long as it is strategiacally thought out to benefit your overall goal.

On your big day, you can carry this branding tactic into all elements of your event; the deisgn, displays, gobos/lighting, décor, promo products, balloons… I mean I could go on. If this is done strategically and correctly, someone not on the invite list should be able to see a single photo from your event and know exactly where you are! Im sure that’s been you at some point, sitting at home, browsing IG and seeing those same Hennessey balloons in every picture or company logo lighting up the wall in the background.

So whether you are a business or brand, start up or already in business, don't waste months of planning only for no one to remember the next day. TTE team can work with you to create the most strategic approach to your next production.