No matter the industry, every business or brand can reap the benefits of having an event. From PR coverage, boosting your social media presence or allowing consumers to experience your brand, holding an event can be valuable to your overall goals.
A survey by Virgin Mobile states that 95% of people say face to face engagement is critical to long term business relationships. Through networking events, trade shows, product launches and VIP events, businesses have been able to create at least a 24% success rate increase annually... This is with one event a year.
Along with having an annual event for your business or brand, another important part is assuring you have a marketing and branding strategy that aligns with your overall goals as well. And at Tag Team Entertainment, we usually suggest or assist our clients with figuring this out before the planning even begins if there isn't already one in place. Lighting, branded gifts and logo sweets are a few of the things we usually suggest to do just that.
Contact us today for a consult and figure out what type of event and strategy can help accomplish your business goals.
Allowing consumers into your brand is not as complicated as it seems. A part of starting a business includes creating a brand. And creating loyal customers and ROI means they have to align with your brand and the details of what you provide. Below are our top three ways to invite new clients into your world.
As internet usage rises and new businesses being registered daily, there are a lot of different ways to engage with your audience. Through social media sites, you can interact with your audience and show new features and aspects of your brand.
Email marketing is a great way to get your audience to take an action, even if that is just to watch a video about your brand.
But real life experiences can help bring your brand from a swipe, to a loyal client. Creating experiences for your customers invites them into your brand, which brings your audience closer. Contact us today, and allow us to strategize the best way to allow clients into your brand. Tell us about your business below.
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Whether you are a new business or existing, we found a great article on BizBash.com covering restaurant pop up shop ideas for those of you in the food industry. This is perfect for the freshly started sweets company that isn't quite ready for their own restaurant space, or the existing online healthy food chefs looking to build brand awareness and make some cash!
If you are in the food industry and ready to build brand awareness, let us help. One of our team members will sit and strategize the best restaurant pop up for your brand.
This new generation seems to be glued to their screens, making marketing through events surprisingly successful. I’d venture to guess that it’s because people are becoming more altered towards collecting experiences rather than possessions. People are more prepared to consume more when it comes to travel and events.
Of course, the rise of social media and video help fuel this a bit. There’s no better way to spread the word than a friend showing off how much fun they had during your event, this is very valuable. Just make sure to create an unforgettable experience and your attendees will do the rest.
Marketing events will help you grow your business and expand. What are you doing to grow your events business?
We can help. Click below and tell us about your business and see how we can help.
If you’re planning an event, there’s one step that is essential to making that event happen: creating the event budget.
The first step to creating a budget is to figure out every single moving part of your event that could potentially incur a cost. By keeping the smaller details that make up your event in mind, you’re able to get a more accurate budget versus one that simply includes the bigger pieces of an event like the venue, lighting and AV. This is a beginning step that you can continue to refine along the way as you speak with vendors and get a more accurate cost of things.
Next is creating a spreadsheet. You can start this step as quickly as opening up an empty Google Sheet or Excel, and entering the following columns: item, description, estimated cost, actual cost and amount needed.
Now that you have the beginnings of an event budget, you can focus on getting your estimated costs closer to your actual costs. Researching prices will help paint a picture what your actual budget will look like.
Calling vendors to get financial data isn’t always the quickest process, but it can help you understand what your budget will be, realistically. Starting a new worksheet to track potential vendors for each line item will help clarify who you’ve reached out to, who’s responsive, and the costs you uncover for each vendor. There might be costs you may have left out like gratuities, service fees, or tax so make sure that the vendor gives you as thorough of cost breakdown as possible. Go through each line item for each set of vendors and figure out which vendors will work best for your event. This step can be tedious so make sure you start the budgeting process way before your event happens.
Here are a few tips to always remember when planning your budget:
-Do not procrastinate creating your budget. It may seem like a daunting task, but it is a vital first step in your event planning journey.
-Explore all you venue options. Some newer venues are transforming into one stop event shops that help eliminate the back and forth in sourcing multiple event vendors. These newer venues could potentially save you a significant amount of money in the long run!
-Don’t underprice an item to make your budget look pretty. Underpricing something may look good on paper (or screen), but it will ultimately lead to losing money when the event comes to life.
-Do your research. If you put in the time when researching venues, catering companies, and AV companies, you could end up saving a lot of money. It may be tedious, but you find the best deals when you compare all your options.
Own a business or brand and ready to produce your next event?
No matter what type of business you have, a live event will always build brand awareness to potential clients if produced correctly. Both retail and service-based businesses can generate a great deal of foot traffic by producing an experience that educates customers about what they are investing their money into.
When you tie your business name to an event, it allows you to promote without overselling; all while marketing to your target audience. Because remember, no one will show up if they don't want, and this is especially true if you have to pay a fee to attend. Thats your first step at learning who is interested in what you have to offer. And this is why there is something that makes events marketing different from other forms of marketing and promoting your brand. Nothing can top a face to face interaction or experience between a business and potential clients.
Learn more of how and event can build traffic and increase awareness for you brand or business and put it into action by clicking below.
By now Im sure all of you have heard of the recent disaster that took place at the notorious Fyre Festival in the Bahamas. Long story short, thousands of people ended up stranded on the island, where the accommodations for the event weren’t anywhere near what they were offered to be. The failure these organizers displayed serves as a warning that huge events are not meant to be handled by beginners.
The event was organized by rapper Ja Rule and entrepreneur Billy McFarland. The festival’s namesake is Fyre Media, a talent booking startup founded by the Ja Rule and McFarland in 2015. “We didn’t just want to be a tech company that was a pure enterprise with no consumer awareness,” McFarland said in a recent Vanity Fair interview. “So a festival was a great way to go and do that and beyond people who are attending.”
But the two came to realize that, just because you have the money or own a company, doesnt make you an event production expert. Its still unclear exactly what went wrong at the festival, but the organizers will have to refund thousands of guest their ticket purchases, some at $1200 a pop. And because our organizers failed to bring in the right team and production crew, not only will they loose money but they've ruined their brand and lost thousands of potential clients as well.
If you own a business or brand and ready for your next event, let #TagTeamHouston organize your production.
One way to track if your event was a success a is by measuring your guest engagement. Tag Team Entertainment not only produces your event, but our in house marketing team assures that a business goal is in place pre event, and keeps track of that while you create experiences with your guest during and post event.
At TTE, we make use of five different tools to assist in measuring guest engagement, and Ill be sharing the top two that I feel no company should ever go without.
Social Media Mentions
An easy and very popular way to measure engagement at your events is to have an interactive component that includes posting to social media. Since everyone is already on the internet all day anyways, why not use this to your advantage. Have a fun photobooth or geo filter that your guests can share. Then have them post it to their social media page and include the event hashtag (that our team helps to create). This allows for people who are not at the event to still feel included.
RSVP and Head Count
Another easy way to not only measure guest engagement, but also gage the interest in an event before it occurs is the RSVP list. Start planning your event early and get your RSVPs out to guests as soon as you can. At TTE we set up every production with its own private RSVP list and sign up through our personalized marketing tools. This process removes stress from our clients, assures that all reminders leading up to the event are sent and keeps track of them along the way. At the event itself, have a checkin table and get a head count as the guests arrive.
Again, these are only two of the tools we look to when measuring guest engagement. And at TTE, we like to assist in creating the experience but we also like to make sure your business goals are accomplished as well. So whether youre trying to increase awareness of a new product or teaching a new program in a seminar, TTE will place the fitting measuring tools in place to track the progress.
When owning a business or brand, you often attend plenty of events and/or productions, for all types of reasons. And for this reason, there are often many different dress codes. Even if an invite doesn't have a requested dress code stated, it is your responsibility to dress according to what you assume the event falls under; business, formal, casual etc.
So... What are these different dress code options? From casual to not so casual, here is the TTE definition.
Casual. In my opinion, one of the most difficult attire options because you take the risk of guest coming in just about anything, especially when they hear the word, "casual". But remember, when attending an event, you always want to look your best no matter the dress code. So for women, a day dress, jeans and blouse, or a skirt and blouse will work. I never suggest wearing flats, but this is just me. A nice pair of ballerina slippers will always work. Men, khakis or nice jeans (no holes) with a nice polo or plain nice t-shirt, cargo or bermuda shorts and button down shirts work well. Loafers or a nice pair of sneakers work perfect. Men again, I still dont prefer sandals but, this is just me. Casual attire is fitting for happy hours, daytime events, outside events, luncheons, business lunch or dinners at home.
Business Casual. This one can be tricky, but its quite simple. Women, opt for a dress or skirt/pants with a button up or open collar shirt with a white sweater. Men, Wear a button-down or a polo shirt, paired with khakis, or dress pants. If you so desire, layer with a v-neck sweater, a blazer, or a sport coat. A tie is optional. Business casual attire is perfect for daily work attire, company parties, or business lunch meetings.
Cocktail. This is one of my faves when it comes to events of my own. For women, an above the knee classy fitted or unfitted dress is appropriate or one of the classy slick Victoria Beckham pantsuits. Men, here is where you can do your suits with no tie, or nice pants and a nice sports coat in a color for the season to add some pop. Cocktail attire is mostly appropriate for evening social events, more exclusive intimate events, adult parties, and networking mixers.
Black Tie is the clean classic formal look. For woman a floor length gown is perfect. Try to stay away from any spandex, polycotton materials, unless its to die for. Men, suit or tux with a bow tie. Simple right. Black tie is usually for more high end events, weddings, charity events, and galas.
Own a brand or business and think you're ready to take things to another level with an event? Or maybe you dont know the level you can take things to yet. Contact us now.
If you own a brand or business, at some point (if you haven't already) you'll begin to think of this amazing event you could produce. Now that doesn't mean you will actually execute, but, you're thinking, details and all.
A lot of times this is as far things go before your thinking begins to shift to...I could never do all that, no one would come or simply how do I start. So, at TTE, we've figured out our top three ways of knowing if you're ready for your first event, and ironically, if you're already thinking about it, you can check off #1.
#1 "Your Thoughts Are Filling A White Space
We refer to "white space" as the space between what people want to happen and what is actually happening. There are two different kinds of people: those who desperately want to create something, and those who actually take the risk and create that thing. A very small percentage of business owners and brands actually see the white space and do something about it.
If you see the white space and you think to yourself "No one else is doing this. I can totally do this and my competition will be NO ONE!" then that's step #1.
#2 You Have A List Of Contacts
When you launched your business, did you reach out to friends and family and ask them to send anyone your way who may have needed your services? Or did a convo with a mentor advise you to start building your personal email list? Well #2 is one of the reasons why. Your event will build based on the strength of your business network, and this starts with simple things like social media, email list, client relationships and more.
#3 You're Not Thinking About Just The Money
For those of you who have already held your first business or brand event, then you know, there isn't much money made the first go round. Understanding that not all events are money makers and wanting to produce your first event for positive business reasons, matter. Whether to build your network, create a network or build your influence, knowing WHY your event matters is #3 on our list of knowing you are that much closer.
Note... these are not the only things you need to start the structure of your next event, but with TTE, we can guarantee that if you can mark these three off, you have the right mindset and a huge possibility of success. 80% of hosting a successful event is launching the event. The rest takes care of itself (with our help of course). It doesn't matter how long you've been in business; if you see a need that no one else is filling with an event, then you've got to do it.
Have an idea. Press the button below and lets get started.
While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budget. You dont have to spend thousands of dollars in todays world to have an effective marketing strategy and campaign.
In this new era, the top marketing passages are right at your fingertips and most of them are FREE. We've created a list below of each, along with how you can effeciently market through them for your event, brand or business.
Branding- This includes everything from your business cards, letter heads, email templates and more. And now a days, you can find a website or group of creatives (like Tag Team) to create these things for you at a reasonable and affordable price. Dont overspend on these things, but do your due diligence and research to find someone who can do this for you and to your liking at a reasonable budget.
Websites- You have to have a website! Whether an event, brand or business, at some point doing startup, invest in a website, even if its a landing page. There are do it yourself websites like word press and squarespace that work easily and cost as low as $5 a month.
Social Media- Its the most proactive and inexpensive marketing you will ever come across. Find the platform that matches your brand and clients, and make sure you're involved. Dont have the time? Hire an intern or college student to handle it for you.
Advertsing- Word of mouth. Most people think of advertsing as paid ads and features. But with social media being at the top of our marketing passages, tell your friends. Especially those who are influencers or own businesses with a massive following. Cross promotions are always great!
Events- Now this doesnt mean you have to throw an event. But until you can, show up and network at other peoples. Cross market with another brand that has the same target audience. Sites like eventbrite are perfect for finding events that match what youre looking for.